How To Cope With Being Unambitious

by | Dec 10, 2018 | Commerce, Life, Society


“A man’s worth is no greater than the worth of his ambitions.”
Marcus Aurelius, Meditations


The insecure person preemptively shoots down the things that lower his self-worth.


Perhaps you’re familiar with the fable of the fox and the grapes?

It’s a quick one: a fox is walking along in the woods one day, when he comes upon a delicious looking bunch of grapes hanging from a tree.

The fox jumps up to reach these delectable grapes, but he’s far from them.

He tries again, and again, with running leaps and all, but the tree is far too tall for him.

Exhausted, he sit down and looks at the grapes once more, and says to himself—“why waste my time on a bunch of sour grapes anyways?!”

I was watching some videos on YouTube last night, and came upon the above video by Forbes in my recommendations.

It’s two minutes long, and worth the watch.

It’s part of their “Relentless” series, where they document 24 hours in the life of an entrepreneur.

This episode focuses on Alexandra Zatarain, the co-founder and CMO of Eight. Eight is a Y-Combinator graduate, focused on the sleep vertical—making smart mattresses and accompanying technology to help improve people’s sleep quality.

Like the rest of the series, the segment features a frenzied schedule—beginning early in the morning, and ending late in the night.

Given the time constraints of the video—the narration is equally frenzied, and when joined with the frequent jump cuts, and the anxiety-inducing soundtrack, you get the message that this woman is busy with a capital B.

I could see one valid criticism of the video. It glorifies the 24/7 hustle and grind mentality that is popular in the entrepreneurial community.

Some people use this as an excuse to pour in countless “busy” hours for their appearances,
and therefore unnecessarily spread themselves thin. When you’re managing a high growth startup and have dozens investors and thousands of customers to worry about, yeah there probably aren’t enough hours in the day.

If you’re just a fledging online e-commerce entrepreneur, or a respectable small business owner, chances are you can afford to take a breath.

Think the whole work smarter, not harder concept.

I normally pay close attention to YouTube comments that are insightful or funny. However, this time, my eyes were caught by the defeatist comments below this video.

“Now that’s how you do marriage! 😉 so romantic”

“what a mechanical life.. eeww”

“this is the biggest bullshit ever published by Forbes. you can have millions of dollars but as long as you lifelike this, it is just a sad story.”

“Not inspiration, not healthy”

I don’t think I need to spend anytime on the analogy between the fable of the fox and the sour grapes, and these sour commenters.

Now of course, there’s absolutely nothing wrong with having no desire to be an entrepreneur. And being one doesn’t make you any better than anybody else. But displaying a bitter towards the lifestyle reveals a lot about yourself.

Maybe these people would like to live in a world where they are only allowed to use products and services created by entrepreneurs that worked 9-5?


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